Wednesday, July 7, 2010

Starting the business

Ever since I began my study a few years ago I've thought I would come home and practice naturopathy. I'd also have a few 'granny' flats that people could stay on, all of which would be organic and sustainable.  After going to see a woman from Business Network the other day I am suddenly doubting whether any of it is possible or worth while.

I know for a profitable and good business you need to have a specific market in mind, you need to find your niche and market well to get the customers coming in.  All of this felt fine until I was suddenly faced with the fact that I would have to organise all of it and actually DO something. The main concern is that the market for natural therapist feels a bit flooded as loads of people have come to this area for the same thing I have.

 It was a good eye opener and good motivator.  It has made me realise that I actually need to have more organized, written down and in place before I even begin to start my actual business.  One positive was that she seemed impressed that I had a website and business cards organized!  I think the plan for now(without any start-up capital) is to finish the study, write and business plan and keep handing out my cards for the odd free consultation.

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